Current Research Lab Projects

The mission of the Nonprofit and Voluntary Sector Lab is to strengthen the role of mission driven organizations in society. We apply qualitative methodologies to assess crises facing the sector and to make sense of societal perceptions of voluntary action.

Interested in joining the lab? Click here!

Organizational Ecology of Florida's Food and Agriculture Nonprofits


The purpose of this project is to support collaboration between UF/IFAS Extension and Florida's food and agriculture nonprofits. By building better understanding of the ecology of food and agriculture nonprofits, we were able to identify linkages and collaboration opportunities for Extension and this nonprofit subsector. The team developed a directory of 1,300 nonprofits, sorted by Extension district and the relationship of the nonprofit's mission to Extension initiatives and priority workgroups. Our report, Florida by the Numbers: A Status Report on Food and Agriculture Nonprofits, presents our analysis of this organizational ecology.



Publications:

Espinosa, M. B., Richardson, M., DeMasters, C., Jones, J. A., & Wiley, K. (2022). Conducting a Process Evaluation in Nonprofit and Governmental Programs: FCS3370/FY1509, 5/2022. EDIS, 2022(3).

Richardson, M., Espinosa, M. B., Jones, J. A., & Wiley, K. (2022). Developing a Strong and Diverse Nonprofit Board: FCS3369/FY1508, 5/2022. EDIS, 2022(3).

Richardson, M., Espinosa, M. B., Jones, J., & Wiley, K. (2022). Nonprofit Revenue Generation: FCS3371/FY1510, 5/2022. EDIS, 2022(3).

Wiley, K., Jones, J. A., Swisher, M., DeMasters, C., Richardson, M., Barajas Espinosa, M., and McGilvery, K. (2022). Florida by the Numbers: A Status Report on Food and Agriculture Nonprofits. Gainesville, FL: Institute of Food and Agriculture Sciences, University of Florida.


Funded by: Southern SARE Professional Development Program Grant

Research Team: Chelsea DeMasters, Marlen Barajas Espinosa, Micayla Richardson, Talia Skollar, Karen McGilvery, Caroline Casola, Dr. Kimberly Wiley, Dr. Jennifer Jones, Dr. Mickie Swisher

Bi-/Partisan Evolution of the Violence Against Women Act


The 1994 passage of the Violence Against Women Act (VAWA) was a triumphant moment for the Battered Women's movement, as were the 2000 and 2005 reauthorizations. In 2012, political turmoil ensued as the subsequent reauthorizations were significantly delayed by partisanship on the issue of gender-based violence. The team is conducting a case study of a national domestic violence advocacy coalition during the VAWA era from 1994 to 2022 to learn how coalitions leveraged their political resources during bipartisan policy change versus a time of conflict.


The lab's research assistants are assembling news stories, original and amended bills, congressional hearing transcripts, and scholarly articles that tell this story. The team is mastering NVivo to collaboratively analyze this complex dataset.


Research Team: Chelsea DeMasters, Karen McGilvery, Caroline Casola, Marlen Barajas Espinosa, Micayla Richardson, Dr. Kimberly Wiley

Nonprofits Building Community on TikTok

Our team of 10 TikTok coders utilized a mixed methods research design to textually analyze 1,160 microvlogs to identify patterns in the behavior of 58 nonprofit TikTok accounts. In stage one of the analysis, we qualitatively coded the microvlogs using Lovejoy and Saxton’s social media hierarchy of engagement framework (2012). In stage two, we analyze user engagement through likes, comments, shares, and followers using Python’s TikTok API package and regression modeling at the case level. Through this two-step analysis, we interpret the nonprofits’ behavior alongside their followers’ engagement to determine which nonprofit engagement strategy is most successful to garner attention. In stage three, we interview nonprofit leaders and social media managers about their social media strategy on TikTok to determine if social media strategy aligns with social media messaging.

Publications:

Wiley, K., Schwoerer, K., Richardson, M. Espinosa, M.B. (2022). Engaging stakeholders on TikTok: A multi-level social media analysis of nonprofit Microvlogging. Public Administration, 0(0). 1-21. https://doi.org/10.1111/padm.12851

Wiley, K., DeMasters, C., Richardson, M., Morgan, K., and Espinosa, M.B.. (2022, May 5). A TikTok ‘how to guide’ for nonprofits: A group of scholars of nonprofits offer 8 tips for building a TikTok community for your organization. 3 Streams, Medium. https://medium.com/@drkimberlywiley/a-tiktok-how-to-guide-for-nonprofits-68fef4709e77

Presentations:

Wiley, K., Schwoerer, K.*, Richardson, M.* & DeMasters, C. (November 2021). A Mixed-methods Analysis of Nonprofit Behavior on TikTok . Association for Research on Nonprofit and Voluntary Action Conference. Atlanta, GA.

Barajas, M. E.*, Richardson, M.* (October 2021). A Mixed-methods Analysis of Nonprofit Behavior on TikTok . UF Undergraduate Research Expo. Gainesville, FL.

DeMasters, C.* and Morgan, K.* (September 2021). Nonprofit Social Media Messaging on TikTok: Examining conditions under which strategy aligns with content output for microvlogs. NVivo Annual Conference. Online.

Richardson, M.*, Wiley, K., Schwoerer, K.* (April 2021) Garnering Attention on Social Media: A Multi-level Analysis of Nonprofit Behavior on TikTok. West Coast Nonprofit Data Conference. Online.

Richardson, M.* Wiley, K., Schwoerer, K.* (March 2021) Garnering Attention on Social Media: A Multi-level Analysis of Nonprofit Behavior on TikTok. UF Undergraduate Research Symposium. Online.

Research Team: Chelsea DeMasters, Marlen Barajas Espinosa, Katherine Morgan, Micayla Richardson, Kayla Schoewer, and Dr. Kimberly Wiley

TikTok Coding Team: Isaiah Arias, Marlen Barajas, Brianna Burte, Chelsea DeMasters, Alanna Koch, Fraleigh Krause, Micalya Richardson, Talia Skollar, Kayla Schwoerer, and Kim Wiley